HOC Insights
Long reads and working notes from the HOC editorial board.
Editorial thinking on the disciplines HOC practices — Arabic communication, AI visibility, public-sector communication, executive training, marketing, and the institutional craft of running communication in the GCC.
INSIGHTS · MARKETING & CONTENT
Social Media Content in Arabic: A Challenge to Global Agencies
Global agencies in the GCC still build social media English-first: the calendar is brainstormed, written, and approved in English, then Arabic is bolted on at the end, shackled to the…
Read the article → INSIGHTS · MARKETING & CULTURECulturally Safe Is Not Culturally Attractive
Most “cultural awareness” in GCC marketing stops at avoiding taboos. That is culturally safe, not culturally attractive. The harder and more valuable work is designing for what Saudi and Emirati…
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