Long reads and working notes from the HOC editorial board.
Editorial thinking on the disciplines HOC practices — Arabic communication, AI visibility, public-sector communication, executive training, marketing, and the institutional craft of running communication in the GCC.
How Government Campaigns Win on Social Media in the GCC
Government communication in the GCC no longer lives in the press release. It lives on X, Instagram, Snapchat, and TikTok, in Arabic, in real time, and increasingly in front of…
Read the article → INSIGHTS · GOVERNMENT & PUBLIC SECTORThe Power of Arabic-First Marketing in Saudi Arabia’s Public Sector
Saudi Arabia is running one of the world's most ambitious transformations, and Vision 2030 has made clear, authentic, culturally resonant communication a national priority. HOC's Arabic-first approach originates strategy and…
Read the article → INSIGHTS · GOVERNMENT & PUBLIC SECTORArabic-First: A Strategic Imperative for Government Communications in the UAE
In the UAE, communication is a pillar of national unity, progress, and identity, and its first language must be Arabic. HOC's Arabic-first approach originates every campaign in Arabic rather than…
Read the article → INSIGHTS · GOVERNMENT & PUBLIC SECTORWhy Public-Sector Communications Require a Different Approach
Private-sector communication is built to influence customer behaviour. Public-sector communication exists to inform, guide, and build trust among citizens, residents, businesses, and communities at once. That difference changes everything —…
Read the article →