This part offers tips particular to Arabic translation and localization. Language notes Arabic has always represented a major challenge to anyone working in translation. Not only that Arabic has a unique set of syntax and
Continue Readinghis part deals with knowledge as a cornerstone in Arabic localization. C. Transcreation is (indeed!) all about knowledge: The most important misconception about translation is not attributing it to knowledge. Knowledge is with no doubt
Continue ReadingInspired by the Giftedness 2012 conference (The 12th Asia-Pacific conference on giftedness hosted by Hamdan Bin Rashid Al Maktoum Award for the Distinguished Academic Performance), I would like to pose an important question
Continue ReadingAs a translator, the last thing you would want to be called is misleading, and I am no exception. So, to clear up any misunderstanding beforehand, the transitional relation, implied in the structure
Continue ReadingWith our focus on media training in Dubai and the GCC region in general, we came across an important question: How valid is it to provide EmCee training for those who do not
Continue ReadingAnother article dedicated to non-Arab media and PR professionals, hoping to help them understand the Arabic content sector. In my years of experience as a content consultant for media and PR, I have faced
Continue Reading
By Ram Attaf, Translator at House of Content In 1962, a Korean-American mother sent her second-generation Korean immigrant son to school with a lunchbox full of Kimchi, a traditional fermented South Korean condiment. When he
Continue ReadingRayan Abdulrahman - Content Consultant at HOC So, you have finally launched your operations in the GCC. Congratulations! You have entered a bustling region with a projected economic growth of 5.9% in 2022 alone. This is one of the
Continue ReadingYear: 2008. Place: Abu Dhabi. I was involved in a local training program that later turned into what we now know as Tawteen. The company I worked for had imported cutting-edge training programs
Continue ReadingIt was by mere luck that I came across a page on Friends’ fictional character Phoebe Buffay on Wikipedia (Ok, I admit, I was searching for Smelly Cat the song, just for fun!). I looked at the page, and
Continue Reading