It goes without saying that knowledge in local culture is not luxury for executives. This knowledge could easily mean the difference between your name among the top 100 CEOs in your region, and
Continue ReadingIn the crippling agency model in translation project management (see here, here, and here), the role of reviewers (sometimes called editors, or QA Officers) requires some serious rethinking. In most cases, translators are given the impression that
Continue ReadingSummary: Acronyms and names of companies, projects, and entities should NEVER be translated. They should be researched. The issue of translating names and acronyms may not be as challenging in Latin and Indo-European languages
Continue ReadingDuring my 10 years of experience in training and learning, and specially while developing my Arabic as a Second Language course over the past three years, my primary goal was to apply Accelerated
Continue ReadingAs a high executive, your responsibilities will surely include speaking for your company, whether to the media or directly to final audience in conferences. While many executives in Dubai and the UAE in
Continue ReadingIn times of strong economies, the price competition between service providers and freelancers has minimal impact on businesses. There are always clients who seek freelance services, and other clients who hire well-established service
Continue ReadingIt may sound like a self-serving statement for an Arabic content professional to advise PR agencies to outsource their Arabic content to, well, his own company. But I do get this question a
Continue ReadingThe first time I was asked to provide a public speaking workshop in Dubai, I took a long pause. It is one thing to incorporate basic principles of public speaking into an executive
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By Ram Attaf, Translator at House of Content In 1962, a Korean-American mother sent her second-generation Korean immigrant son to school with a lunchbox full of Kimchi, a traditional fermented South Korean condiment. When he
Continue ReadingRayan Abdulrahman - Content Consultant at HOC So, you have finally launched your operations in the GCC. Congratulations! You have entered a bustling region with a projected economic growth of 5.9% in 2022 alone. This is one of the
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