HOC Blog

The Art of Media Training in Dubai: Rushes interviews

When it comes to media training in the GCC region, and in Dubai in particular, senior executives require a bit of a different approach, not only to cope with the challenges of multiculturalism and multi-lingualism (if this is a word), but also to handle the today booming social media interviews model.

Emcee Training for people not interested in Emceeing

With our focus on media training in Dubai and the GCC region in general, we came across an important question: How valid is it to provide EmCee training for those who do not really want to EmCee?

Why you need cultural training in the GCC region

It goes without saying that knowledge in local culture is not luxury for executives. This knowledge could easily mean the difference between your name among the top 100 CEOs in your region, and a way-too-early goodbye party in your company. But when it comes to the GCC region, this becomes even more imperative.

Cultural context and executive training

Year: 2008. Place: Abu Dhabi. I was involved in a local training program that later turned into what we now know as Tawteen. The company I worked for had imported cutting-edge training programs from top tier providers in the world. In a discussion with the colleague who headed the soft skills training department, I asked her why trainees were learning western business etiquette. Her answer was: They call these best practices for a reason. Most trainees back then failed their first job interview.

Should PR agencies in the GCC use internal resources or outsource their Arabic content?

It may sound like a self-serving statement for an Arabic content professional to advise PR agencies to outsource their Arabic content to, well, his own company. But I do get this question a lot from clients, current and potential: Why would it be better to use a professional Arabic content provider than to hire our own team?

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